Department of Language Studies

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Browsing Department of Language Studies by Author "Bamuhiga, Bazili Evarist."

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    A linguistic analysis of mobile phone companies’ slogans: a case of Vodacom and Tigo in Tanzania
    (Journal of Language and Literature, 2020-08) Mziray, Peter Rabson.; Bamuhiga, Bazili Evarist.
    This paper presents findings of a Linguistic Analysis of Mobile Phone Companies’ Slogans: a case of Vodacom and Tigo in Tanzania. It specifically aimed at analysing linguistics forms used in constructing mobile phone companies’ slogans and examining the type of illocutionary acts portrayed by the slogans. A total of 25 slogans were collected from online websites of the Tigo and Vodacom mobile phone companies using documentation method and analysed using content analysis. The findings indicate that slogans from mobile phone companies mostly use sentences and, in some instances, phrases and words. Also, the findings revealed that the dominant illocutionary speech acts embedded in the slogans is assertive which intends to change the beliefs of the customer. The other illocutionary speech acts identified are directive which requires the customers to take action in regard to the services and products advertised; and commissive which shows a promise for better services and products for opting customers. Conclusively, mobile phone companies prefer to use sentences and, in few instances, paired phrases to construct the slogans. The constructed slogans largely portray assertive acts which are complemented by commissive and d
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    Secondary school teachers’ perceptions on applicability of communication skills course in their workplace: the case of four secondary schools in Morogoro, Tanzania
    (International Journal of Latest Research in Humanities and Social Science, 2020) Bamuhiga, Bazili Evarist.; Mziray, Peter Rabson.
    This paper presents findings of the study that was carried out to examine secondary school teachers’ perceptions on applicability of communication skills course in their workplace. The study used a total of 40 secondary school teachers and employed a case study research design. An in-depth interview was conducted to solicit detailed information from respondents and collected data were coded and thematically analysed. The study has revealed that communication skills knowledge is applicable in teachers’ workplace for different situations such as in school meetings, in different forms of writing, in communicating with core-workers and other people in general, in giving directives to students etc. The study recommends that universities should continue offering the course but need to modify on the methods of delivery, time for studying the course and align the course with students’ career so that they can see the need of paying more attention when learning the course