Browsing by Author "Alfnes, Frode"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Consumer vs. Citizen willingness to pay for restaurant food safety
    (ELSEVIER, 2014) Alphonce, Roselyne; Alfnes, Frode; Amit, Sharma
    Individuals may display different preferences for food regulations when acting as a voting citizen than as a buying consumer. In this paper, we examine whether such a duality exists between citizens and consumers in the willingness to pay for food safety standards in restaurants. Using a split-sample willingness to pay survey, we find that individuals exhibit a higher willingness to pay for improved food safety standards in restaurants when acting as voting citizens than as buying consumers. Relying on consumer studies that focus on the buying context may therefore underestimate the support found among the public for new food regulations. This finding is important for policy makers using consumer studies in decision support and for researchers attempting to understand individual preferences
  • Thumbnail Image
    Item
    Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis
    (Blackwell Publishing Ltd, 2012) Alphonce, Roselyne; Alfnes, Frode
    In this paper, we present results from a consumer experiment in Tanzania focusing on food safety. We elicit consumers’ willingness to pay (WTP) a premium for tomatoes that have been inspected by health officials to meet the standards set by the Tanzania Bureau of Standards. We also elicit consumers’ WTP for tomato attributes that can be associated with different food safety standards: conventional vs. organically produced and various origins. Two hundred sixty-nine urban consumers from Morogoro, Tanzania took part in the experiment where they evaluated tomatoes using the Becker–deGroot–Marschak mecha nism. The results show that on average, consumers in Tanzania are willing to pay a premium for inspected and organically produced tomatoes. Consumers have a strong preference for tomatoes produced in Tanzania and do not discount tomatoes produced in areas associated with poor agricultural practices. However, consumers do significantly discount tomatoes imported from South Africa.