Browsing by Author "Kereth, Gudila Ancelm"

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Apprentices perception on apparel fit made with pattern drafting and free-hand cutting methods
(International Peer Reviewed Journal and Book Publishing, 2021) Bakker-Edoh, Dymphna; Kassah, Johnson Kofi; Kereth, Gudila Ancelm; Oigo, Elizabeth B.; Mburugu, Keren G.
Purpose: To assess the perceptions of apprentices on apparel fit made with pattern drafting and free-hand cutting methods. Methodology: The study employed a cross-sectional descriptive survey was considered adequate for this study as it has the advantage of soliciting respondent’s views on the nature of the situation as it existed at the time of a study. The design is an efficient way of collecting information of a large group of people within a short time using questionnaires. The survey design was deemed appropriate for this study as it has the advantage of seeking the views of informal dressmakers and tailors on the use of pattern drafting and free-hand cutting in apparel construction. It allowed for the use of both quantitative and qualitative techniques in the study. This paved way for better understanding of a phenomenon under study. The use of these methods offered the opportunity to have in-depth information and also the weakness in one method is compensated for by the strength in another method. Results: respondents agreed that using free-hand cutting method of apparel construction has certain limitations such as its inability to neither produce a perfect fit, takes care of fullness nor bring out the curves among others. Less than one third of the respondents were of the view that free-hand cutting contributed to perfect fit of apparel. Apprentices held a positive view about the use of pattern drafting as providing better fit of apparel as compared to free-hand cutting. It was summed that although free-hand cutting was the main training method used, some styles, because of their unique features, could only be cut with pattern and comes out better than free- hand cutting. Unique Contribution to theory, practice and policy: The implication is that given the opportunity, training and necessary materials, these apprentices would start using more of pattern drafting than free-hand cutting. Therefore, the study recommended that the IDTA increase the opportunities for pattern drafting training, which will lead to more production of better apparel fit. The study recommended that the IDTA should enact a policy to incorporate pattern drafting and other methods of apparel construction into the training curriculum of apprentices to develop an interest in the use of these methods right from the onset. Additionally, the study suggested that future studies to focus on the factors that contribute to the dropouts during the apprenticeship period.
Behavioural determinants influencing the purchase of imported and locally made apparel among consumers in Dar es salaam, Tanzania
(Sokoine University of Agriculture, 2022) Kereth, Gudila Ancelm
Behavioural determinants; namely cultural, social, personal, psychological and demographics influence consumers apparel purchase. However, there is scarce information about behavioural determinants and purchase of apparel among consumers in Dar es Salaam, Tanzania. Hence, this study needs to explore the behavioural determinants influencing the purchase of imported and locally made apparel among consumers in Dar es Salaam in Tanzania. The objectives of this study were: identifying the consumer demographic determinants that influence purchase of imported and locally made apparel; establishing the consumer purchase of imported and locally made apparel and examining the influence of behavioural determinants on the choice of apparel, choice of shopping outlets, quantity, apparel expenditure, frequency to purchase apparel and a model for behavioural determinants. The study adopted a cross-sectional analytical design. It involved a sampled population of 422 respondents (206 males and 216 females) aged above 18 years. Purposive sampling was used to select shopping outlets, while a systematic random sampling was used to select consumers for interview at the main outlets. Primary data were collected using a questionnaire and an interview schedule. Quantitative data were analysed using descriptive statistics, chi-square, logistic regression and multiple linear regression while qualitative data were analysed based on themes and sub themes of the related variables. The results showed that 88.1% of the respondents purchased imported apparel of which 53.3% purchased apparel from second-hand apparel markets. The findings revealed that males were 1.693 less likely to purchase locally made apparel than females (/?=0.001). Respondents aged 18-25 ( jj -Q.OQ 1), 26-35 (p=0.018) and 36-45 (p=0.004) were less likely to purchase locally made apparel compared to respondents aged above 56 years. Moreover, respondents with Secondary (p=0.004), Certificate and Diploma (/?=0.029) education were less likely to purchase imported apparel compared to respondents with Bachelor degrees. The findings also revealed that 45% of behavioural determinants influenced respondents to purchase apparel. Cultural beliefs, social values, ethical and religious values, social status, social media, apparel loyalty, self-concept, perception and respondents' lifestyle were significant led respondents to purchase apparel. Cultural determinants were significant and less likely influenced respondents to go to shopping malls, second-hand apparel markets, boutiques and apparel shops to purchase apparel. Social, personal and psychological determinants significantly influenced respondents to choose shopping malls, apparel shops and second-hand markets to purchase apparel. Behavioural detenninants significantly influenced respondents on the quantity, apparel expenditure and the frequency of purchase of apparel (/?<0.05). A model for behavioural determinants was developed based on demographics, cultural, social, personal and psychological variables to provide insight towards the purchase of apparel. The study recommends that retailers should study the apparel market and supply apparel based on consumers' preferences. It is suggested that the government should set a policy intended to promote locally made apparel to public sectors, parastatal organisations and other NGOs to to wear on every Friday of the working day and on the national public events.
Comparative analysis of the use of pattern drafting and free hand cutting methods among tailors and apprentices in Kenya and Ghana
(Cari Journals, 2021) Bakker-Edoh, Dymphna; Kassah, Johnson Kofi; Kereth, Gudila Ancelm; Oigo, Elizabeth B.; Mburugu, Keren G.
Purpose: The study aimed at evaluating comparative analysis of the use of pattern drafting and free hand cutting methods among tailors and apprentices in Kenya and Ghana. Methodology: For this research, the study used a cross-sectional descriptive design. The target population was tailors in Githurai, Kenya and Dwa Kitiwam, Koforidua, Ghana. A sample was drawn randomly from this sampling frame which comprised of 30 tailors, with 15 being from Githurai, Kenya and 15 from Dwa Kitiwam, Koforidua, Ghana. This study further used questionnaires to collect primary data. Data obtained from the field was coded and filtered and systematically sorted according to the questionnaire objects using frequency distributions and proportions. With the aid of the Social Science Statistical Package (SPSS) version 26, the researchers used both descriptive and inferential statistics to analyze the results. Results: Ghana is more inclined to pattern drafting than free hand cutting compared to Kenyan tailors who are inclined to free hand cutting as much as pattern drafting. Proving that the individuals vary in their views on free-hand cutting and pattern drafting revealed that the tendency of dressmakers and tailors for free-hand cutting was affected by the technique with which they were educated and the simplicity associated with free-hand cutting processes. Unique contribution to theory, practice and policy: Instructors should cultivate the utilization of pattern drawing to acquire a deeper understanding of the skills of pattern drafting.