Browsing by Author "Kuada, John"

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Factors determining the rise of modern food retailing in East Africa: Evidence from Tanzania
(Routledge, 2018) Nandonde, Felix, Adamu; Kuada, John
The food retail sector has undergone dramatic changes in the East African Community (EAC) since the beginning of this century. Both African and non-African international retail firms have entered the market and have gradually expanded their outreach to the major towns of the various East African countries. Despite the increasing importance of the changes to consumer behaviors and shopping habits, there is a dearth of empirical knowledge about factors influencing the changes, and the opportunities and barriers to growth of the international retail firms operating in the region. This chapter pulls together fragmented theoretical and empirical knowledge about the roles that international retailers play in the EAC countries and to explore the opportunities and barriers to their expansion. It also reports the results of a preliminary investigation of the impact that supermarkets are having on food consumption habits in Tanzania. The analysis suggests that factors such as the growing middle class and wage employment in East Africa combine with the increasing rate of urbanization and lifestyle changes to provide growth opportunities within the retail sector. However, import constraints, inadequate infrastructural facilities, limited availability of good quality local products and administrative bottlenecks act as barriers to growth.
"International firms in Africa's food retail business-emerging issues and research agenda
(Emerald, 2016) Nandonde, Felix Adamu; Kuada, John
Purpose The purpose of this paper is to describe the state of the retail sector in Sub-Saharan Africa, to point out the lack of information on some critical issues and to raise some questions about relevant topics for researchers and practitioners in the retail area for the African market.This paper is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge on the area of retail internationalisation and food marketing. The gaps in the literature identified here may help to understand the sector better and develop academic research agendas on both the growth of the modern food retail sector and the agribusiness sector in Africa. Four major topics were identified in the urban agri-food retail business in the African continent: large global retailers in Africa’s food sector; the internationalisation of African food retailers; the procurement practices of international retailers; and, the food-buying behaviour of Africa’s middle class.
Modern food retailing buying behaviour in Africa: the case of Tanzania
(Emerald, 2016) Nandonde, Felix Adamu; Kuada, John
Purpose – The purpose of this paper is to explore modern food retail buyers’ behaviour in developing economies using the case of Tanzania. This paper provides an insight into the decision-making practice of modern food retail buyers’ behaviour in emerging modern food distribution systems, where the buying task involves balancing the retailer’s commercial interests with more stringent government regulations that shape food business in the region. Design/methodology/approach – A qualitative case study approach was used for the study. The researcher used semi-structured interviews with retailers for data collection and corroborated them with secondary data. Data were thematically analysed. Findings – The study shows that the criteria used by modern food retailers in the selection of local food suppliers are reliability, quality, trade credit and legal certification. The task is further complicated by the overlapping food certification requirements of various government agencies, which impose limitations on the buyers’ decision. Due to the exploratory nature of the study and its focus on the context of a particular geographical marketplace, the findings may not be generalizable to other countries. Originality/value – This is the first academic study of the criteria used by modern food retailers in the selection of local food suppliers in Tanzania.
Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa
(Emerald, 2018) Nandonde, Felix Adamu; Kuada, John
Purpose – The purpose of this paper is to present the findings of an exploratory qualitative study of the evolution of modern food retailing in Tanzania ( from both retailers and suppliers’ perspectives). Design/methodology/approach – The qualitative case approach was used in this study. Participants were drawn from three sets of actors: retailers, local food suppliers, and government institutions. Data were collected using semi-structured interview format. Thematic qualitative analytical technique was used for the data analysis. Findings – According to the results of the study, seven major factors that account for the evolution of modern food retail in the country were identified. These are availability of suppliers, acceptance of trade credit, innovation, lifestyle change, institutional support, convenience, and availability of consumers. Originality/value – The study has expanded the knowledge of the evolution ofmodern food retail in developing economies by using the relationship marketing theory. Furthermore, the study employed some major actors in the food value chain to understand determinant factors that accelerated the evolution of supermarkets in Tanzania.