Theses and Dissertations Collection

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Browsing Theses and Dissertations Collection by Subject "Dar es salaam City"

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    Manufacturing of Bottled water at Uzima beverage Company and Marketing of bottled water in Moshi Municipality and Dar es salaam City
    (Sokoine University of Agriculture, 2008) Mwasamila, Basil C
    A study was carried out to determine the marketing strategies for newly introduced bottled water brand in the market and to identify factors that influence the sales of bottled water. A case study was conducted of Uzima bottling Company. In addition about 50 consumers, 30 wholesalers and 20 retailers were randomly selected for the interview using structured questionnaire, group discussion and on-site observations. Results from the study revealed that factors such as ease of handling, availability of the products, high quality products and low price can influence the penetration of the product to the market. Bottled water with sizes 350ml and 500ml are liked more by consumer because of their small size, and easy handling. Uhai pure drinking water which is available everywhere is one of the brands that is consumed more than any other brand in Moshi municipality and Dar es salaam city. Kilimanjaro pure drinking water because of good taste is number two in consumption in the above areas, also studies shows that Kilimanjaro bottled water is popular brand in Moshi municipality and Dar es Salaam city. In terms of price, consumers of bottled water are satisfied. and most of those interviewed said bottled waler price is fair. Heavy promotion influences some consumers to shift from existing bottled water brand to new introduced bottled brands. However the challenges facing the small bottled water industries like Uzima Beverage Company are: policies which do not support small and medium enterprises (SMEs), poor technology, availability of packaging materials, loan accessibility from financial institutions, stiff competition, and keeping environment clean