Effective outreach techniques for the promotion of library information resources in academic libraries in Tanzania: A case of Sokoine National Agricultural Library

Simple item page
dc.contributor.authorMalekani, A. W.
dc.contributor.authorBenard, R.
dc.date.accessioned2018-06-18T06:47:47Z
dc.date.available2018-06-18T06:47:47Z
dc.date.issued2018-02
dc.descriptionA research articleen_US
dc.description.abstractThis study examines the techniques for promoting library information resources and services through outreach activities and how librarians and other library patrons perceive the techniques for promoting the resources and services, and the factors affecting the perceptions regarding effectiveness of techniques used. Data were collected using a survey questionnaire that was purposively distributed to students, librarians and members of academic staff. A total of 40 respondents participated in the study. Data were analyzed using descriptive and inferential statistics (Chi-square Test) using SPSS software V.16. It was found that several techniques are used to promote library resources and services. These include catalogues, displays, print adverts each 7%, followed by e-mails (6%) and workshops, phones, leaflets, and face to face events each 5%. The present position respondent holds were found to influence positively and significantly a number of outreach approaches. It was found that the catalogue was rated effective by 28 (70%) respondents in promoting library services, the website was rated effective by 28 (70%) of respondents and the posters were rated effective by 20 (50%) of respondents. From the study, it can be concluded that the library could invest in the use of most highly rated outreach techniques such as face-to-face events, training sessions, workshops, brochures, catalogue, website, phones, leaflets, adverts, e-mail, classroom instructions, social media, posters and library tours to promote the use of services and resources among the library user community. On the part of respondents, they gave the following opinions to improve outreach services: use of social media and library website updates (61%), frequent email alerts of new arrivals, regular user training, and increased publicity by brochures and leaflets each (13%).en_US
dc.description.sponsorshipNoneen_US
dc.identifier.citationMalekani, Andrew and Benard, Ronald, "Effective Outreach Techniques For the Promotion of Library Information Resources in Academic Libraries in Tanzania: A Case of Sokoine National Agricultural Library" (2018). Library Philosophy and Practice (e-journal). 1694. https://digitalcommons.unl.edu/libphilprac/1694en_US
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/2374
dc.language.isoenen_US
dc.publisherUniversity of Nebraska - Lincolnen_US
dc.relation.ispartofseriesLibrary Philosophy and Practice (e-journal);1694
dc.subjectOutreach servicesen_US
dc.subjectInformation resources promotionen_US
dc.subjectOutreach effectivenessen_US
dc.subjectTanzaniaen_US
dc.titleEffective outreach techniques for the promotion of library information resources in academic libraries in Tanzania: A case of Sokoine National Agricultural Libraryen_US
dc.typeArticleen_US
dc.urlhttps://digitalcommons.unl.edu/libphilprac/1694en_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Effective outreach techniques for the promotion of library information_2018.pdf
Size:
489.01 KB
Format:
Adobe Portable Document Format
Description:
Main article
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.66 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Articles, Conferences and Workshop Papers Collection