Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis

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dc.contributor.authorAlphonce, Roselyne
dc.contributor.authorAlfnes, Frode
dc.date.accessioned2021-08-05T09:23:44Z
dc.date.available2021-08-05T09:23:44Z
dc.date.issued2012
dc.descriptionJournal Articleen_US
dc.description.abstractIn this paper, we present results from a consumer experiment in Tanzania focusing on food safety. We elicit consumers’ willingness to pay (WTP) a premium for tomatoes that have been inspected by health officials to meet the standards set by the Tanzania Bureau of Standards. We also elicit consumers’ WTP for tomato attributes that can be associated with different food safety standards: conventional vs. organically produced and various origins. Two hundred sixty-nine urban consumers from Morogoro, Tanzania took part in the experiment where they evaluated tomatoes using the Becker–deGroot–Marschak mecha nism. The results show that on average, consumers in Tanzania are willing to pay a premium for inspected and organically produced tomatoes. Consumers have a strong preference for tomatoes produced in Tanzania and do not discount tomatoes produced in areas associated with poor agricultural practices. However, consumers do significantly discount tomatoes imported from South Africa.en_US
dc.identifier.citation39en_US
dc.identifier.issn1470-6423
dc.identifier.urihttps://www.suaire.sua.ac.tz/handle/123456789/3827
dc.language.isoenen_US
dc.publisherBlackwell Publishing Ltden_US
dc.subjectConjoint analysisen_US
dc.subjectfood safetyen_US
dc.subjectincentive-compatible methoden_US
dc.subjectorganicen_US
dc.subjecttomatoesen_US
dc.subjectTanzania.en_US
dc.titleConsumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysisen_US
dc.typeArticleen_US
dc.urlhttps://doi.org/10.1111/j.1470-6431.2011.01067.xen_US

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