Franchising configurations and transitions
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Date
1998
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Consumer Marketing
Abstract
As promised in the introductory section, Mintzberg’s theoretical framework
was expanded through detailed discussion of franchise organizations.
Common franchising configurations were positioned within that framework,
and franchise organization transitions were described. Since the intent was to
stimulate organization-level research in the franchising arena, key arguments
were summarized in a set of testable propositions. Also, indications were
given as to how research might proceed beyond the propositions offered
here. Finally, organizing implications were summarized, and related
marketing implications were elaborated.
Description
Journal Article
Keywords
Franchising, Organizational restructuring, Organizational theory, Strategy
Citation
The authors extend considerable thanks to James J. Chrisman, F. Marion Fletcher, Royston Greenwood, Tom Mayes, Danny Miller, Henry Mintzberg, Kevin Mossholder, and Janeen Olsen for helpful comments on earlier versions of this manuscript.