Browsing by Author "Justis, Robert T."

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Franchising configurations and transitions
(Journal of Consumer Marketing, 1998) Castrogiovanni, Gary J.; Justis, Robert T.
As promised in the introductory section, Mintzberg’s theoretical framework was expanded through detailed discussion of franchise organizations. Common franchising configurations were positioned within that framework, and franchise organization transitions were described. Since the intent was to stimulate organization-level research in the franchising arena, key arguments were summarized in a set of testable propositions. Also, indications were given as to how research might proceed beyond the propositions offered here. Finally, organizing implications were summarized, and related marketing implications were elaborated.