Browsing by Author "OMARI, HAMAD SALUM"

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Value chain analysis of sunflower marketing system in Kilosa District, Tanzania
(Sokoine University of Agriculture, 2013) OMARI, HAMAD SALUM
Sunflower production has great potential of increasing income for many farmers and reducing the foreign exchange that the country spends on importing edible oil. Despite its importance, knowledge on how markets for sunflower and its value added products are structured and marketing efficiency is not readily available. This study conducted sunflower seed value chain analysis in Kilosa District. The data were collected from 120 farm households, 14 processors, five traders, 13 retailers, six millers and three transporters. Structured questionnaire was used to get information from farmers while checklists were used for other value chain actors. SPSS and MS excel software were used to analyze the quantitative data. The study found that the main actors in sunflower value chain were farmers, processors, traders/processors, millers and retailers. Four marketing channels of sunflower seeds were found to exist in the study area, these are (a) from farmer’s direct to consumers, (b) from farmers to processors and then to consumers, (c) from farmer’s to traders/processors to retailers then to consumers and (d) from farmers to middlemen to traders/processors to retailers and then to consumers. Sunflower seed marketing was found to be inefficient with Total Gross Marketing Margin of 68% of the retail price while the Gross Marketing Margin of 11% for farmers, 29% for processors, 14% for traders/processors and 14% for retailers. Furthermore, the study found that sunflower production did not contribute to household income increase. It is recommended that, formation of producer groups, farmer based microfinance institutions such as SACCOS and training of sunflower fanners on contract farming may improve marketing efficiency and hence improve farmer’s income.