Value chain analysis of sunflower marketing system in Kilosa District, Tanzania
Loading...
Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sokoine University of Agriculture
Abstract
Sunflower production has great potential of increasing income for many farmers and
reducing the foreign exchange that the country spends on importing edible oil. Despite its
importance, knowledge on how markets for sunflower and its value added products are
structured and marketing efficiency is not readily available. This study conducted
sunflower seed value chain analysis in Kilosa District. The data were collected from 120
farm households, 14 processors, five traders, 13 retailers, six millers and three transporters.
Structured questionnaire was used to get information from farmers while checklists were
used for other value chain actors. SPSS and MS excel software were used to analyze the
quantitative data. The study found that the main actors in sunflower value chain were
farmers, processors, traders/processors, millers and retailers. Four marketing channels of
sunflower seeds were found to exist in the study area, these are (a) from farmer’s direct to
consumers, (b) from farmers to processors and then to consumers, (c) from farmer’s to
traders/processors to retailers then to consumers and (d) from farmers to middlemen to
traders/processors to retailers and then to consumers. Sunflower seed marketing was found
to be inefficient with Total Gross Marketing Margin of 68% of the retail price while the
Gross Marketing Margin of 11% for farmers, 29% for processors,
14%
for
traders/processors and 14% for retailers. Furthermore, the study found that sunflower
production did not contribute to household income increase. It is recommended that,
formation of producer groups, farmer based microfinance institutions such as SACCOS and
training of sunflower fanners on contract farming may improve marketing efficiency and
hence improve farmer’s income.
Description
Keywords
MARKETING SYSTEM, CHAIN ANALYSIS OF SUNFLOWER, VALUE CHAIN ANALYSIS OF SUNFLOWER